Inside Vero Extra circulation now 12,000

Inside Vero Extra is circulated to 12,000 reaches 2,000 single family homes in the central beach, with the remainder delivered to the central mainland. Inside Vero Extra augments Inside Vero, a monthly news magazine reaching 11,000 homes and 11,000 on the mainland. — Inside Vero Extra’s 12,000 circulation reaches 2,000 single family homes in the central beach, with the remainder delivered to the central mainland. Inside Vero Extra augments Inside Vero, a monthly news magazine reaching 11,000 homes on the barrier island and 11,000 on the mainland. Additional copies are available throughout the community in stores, offices, restaurants and public buildings, such as the Indian River County Library.

COMMENTARY

MARK SCHUMANN

My colleagues and I share the conviction that a newspaper can only serve the larger Vero Beach community if it is widely circulated throughout the mainland, as well as on the barrier island. Thus, Inside Vero Extra was launched last week with a full 75 percent of its circulation allocated to mainland neighborhoods.

Inside Vero Extra’s home delivery is initially targeted to single family homes between 26^th Street and 1^st Street South West east of 58^th Avenue and in the central beach from Pebble Bay south to Castaway Cove. We are also entertaining requests from apartment complex managers and representatives of condominium associations, and will consider them on an individual basis. Copies of the newspaper are also available in stores, offices, restaurants and public buildings throughout Vero Beach.

Any community with a vital downtown area and a strong sense of shared identity can be well served by a newspaper that is relevant, timely and fair in its reporting of local news. While the term “Treasure Coast” may cleverly describe our region, there is no Treasure Coast community to speak of. Thus no newspaper that attempts to interest its readers in local news from two counties away can ever be as effective in serving our community as can a newspaper dedicated to Vero Beach.

There are those who believe Vero Beach no longer has a unifying identity. In their view, the area has become absorbed in the larger amorphous zone they refer to as “Treasure Coast.”

Others insist it is no longer realistic to think of Vero Beach as one community, because they believe the mainland and the barrier island have gone their separate ways. If we think and speak of a bifurcated community, that will become our reality. Division may be the goal of some, but my colleagues and I are committed to reporting the news that accurately reflects one larger, united Vero Beach community our mission will be to serve as a weekly community newspaper for all of Vero Beach.