Media Watch: Another misleading headline from the Press Journal

 

PJ Headline 301315
COMMENTARY

MARK SCHUMANN

In a story posted this morning on TCPalm.com, Scripps Treasure Coast Newspapers published a headline informing readers Vero Beach electric rates “won’t drop.” As is typical of Scripps’ reporting on the Vero Beach electric story, the headline is more than a little misleading.

A preliminary report released this week indicates rates are sufficient to cover expenses and to return to the City a six percent margin on its electric business.  The rate study is based on current operating expenses, and does not account for ongoing efforts to reduce costs.

Currently, City leaders are working with the Orlando Utilities Commission to renegotiate Vero Beach’s wholesale power agreement with the OUC.  All indications are a new agreement will be reached that will lead to significantly lower rates. Readers wouldn’t get that impression, though, from reading this morning’s misleading headline in the Press Journal.

One comment

  1. Again the PJ twists and butchers a story pertaining to Vero Electric. Bob Brunjes and wife did everything in their power to effect a sale of Vero Electric to FPL, where Amy Brunjes is an executive They failed to accomplish their goals. I think their sour grapes have again taken the form of a misleading headline. Whatever the PJ writes about Vero Electric must be looked at carefully and with apprehension

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