BY LISA RYMER
Last month’s Food For Thought presentation, hosted by the Association of Fundraising Professionals Indian River Chapter at Northern Trust, featured fundraising experts Steve Higgins, and Lenora Ritchie, of Carter, who generously shared their wealth of knowledge and experience on working with nonprofit organizations to build long-term sustainability.
Higgins, CFRE, President of Carter, and Ritchie, APR, CFRE, Vice President of Client Services, stressed the impact of philanthropy on the quality of life in small towns and big cities nationwide. Their topic, “Avoiding Campaign Calamities,” drew a sizeable early morning crowd anxious to gain insights to help their organizations’ fundraising efforts.
Among the presenters’ pearls of wisdom:
Charity is giving; philanthropy is investing. Donors invest in causes, not organizations.
A campaign, in contrast to seeking everyday donations or selling tickets to a fundraising event, focuses community attention on a specific solution to a problem, potentially garnering widespread interest in the organization’s long-term vision.
Nonprofit executives should be out in the communities where they live and work, building relationships and learning the impact their organizations have on the causes they seek to improve.
In 2016, philanthropy in the U.S. raised $390 billion, with 72% of donations coming from individuals and only 5% from corporations. The top philanthropic categories are Religion (32%), Education (15%), Human Services (12%), and Health Care (10%).
This presentation was a free educational event for AFP members and guests. The next Food for Thought is May 10 and will feature representatives from Kmetz, Nuttall, Elwell, Graham discussing, “Tax and Accounting Implications for Nonprofits.” Register at www.afpindianriver.org.